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Hi, I'm Jared Farr
Search, Video, Display & Shopping Ads Specialist
Google Ads & Microsoft Ads Manager
I’ve worked in marketing for over 20 years.
And I use everything I've learned to try to help my clients get better results.
My Previous Life
Before this I was a marketing manager at these companies.
Past Results
Check out some of the results I've got for clients.
Covidence’s leads increased about 4 fold over the 2.5 years I worked with them.
That's with no significant budget increases. We actually reduced it over the 2.5 years we worked together.
Te Pari’s Return On Ad Spend (ROAS) steadily increased over the 3 years we worked together. We saw around a 5 fold increase over this time.
Here's how their Conversions looked (which for this client was Leads). From when we started to their peak month, they saw about a 7 fold increase.
Here's their Cost. We increased their budget by about 2 fold over the 3 years we worked together. They increased their budget mainly due to the good results we were seeing.
Businesses I've Worked With
I've helped heaps of companies over the years.
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No lock-in contracts
I’d rather get you good results, and that be the reason you want to stay!
Direct line to the person who works on your account
If you call or email, I’ll be the person at the other end.
Month-to-month arrangements
Pay monthly. And if you don’t like how it’s going, it’s fine to leave whenever you want.
No harm, no foul, no hard feelings.
Full access to your account
Login whenever you want. And if you don’t have an account I’ll help you set up one that will be yours. I have never ‘owned’ a clients account, and never want to.
I’m not going anywhere
I’m the one you’ll deal with now, 6 months from now, and 2 years from now.
Click fraud blocking
Got a click fraud problem? I can set up click fraud software for you if you like.
I can do Click Cease or PPC Secure.
My monthly reports are in a Google Doc (gasp!). That’s right, no fancy software for me.
I've tried a bunch of software tools, they all made things look more confusing than they needed to be.
My Industry Experience
Here are some of the businesses I've worked with.
Don't worry too much if your industry is not on this list, I'm sure there is still
a good chance I could help.
Business Type | Client |
|---|---|
Bedding | Tanzee |
Building company | Precise Builders |
Buyers agent | Buildup Buyers Agents |
Car removal | Cash For Cars |
Car sales | Auto Fetch |
Change management | Tugboat Consulting |
Demolition | DKL Projects |
Dentist | Marketplace Dental |
Drinks retailer | Sans Drinks |
Education | College of Law, NotesEdu |
Electrical supplier | Fuseco |
Electrician | Telepower |
Fashion | Alf The Label |
Financial advisors | Sandringham Wealth |
Flooring | Trade Flooring |
Food packaging | Great Wrap |
Fuel refunds | Catalyst |
Funeral services | Northshore Funerals |
Garage door repair | Guardian Doors |
Gym | Crunch Fitness |
Health care | Wooltec |
Insurance | CGIB, 1Life |
Irrigation products | Irrigation Express |
Jewellery | Verado |
Labour hire | Remarkable People |
Laundry products | Wear & Repeat |
Lawyer | Gorval Lynch, Oz Property Law |
Livestock equipment | Te Pari |
Painters | Westend Painters |
Pest control | Nationwide Pest Control, Premium Pest Control |
Photography | Caroline Chandler Photography, Chris Gurney Photography |
Physio | 101 Physio |
Plumber | Enterprise Plumbing |
Real estate agent | De Brennan, McConnell Bourn, Rental Results, Location RE |
Shipping/Logistics | World Options |
Software - booking management | Kitomba |
Software - enterprise | GuideMe |
Software - facial recognition | Noah Face |
Software - project management | Tability |
Software - research | Covidence |
Swimming pools | Poolpac |
Telecommunications | Vonnex |
Vehicle finance | Dolbak Finance |
Wildlife products | Kohab |
Window repair | Birkenhead Glass |
I have a number of clients who have got great results with Shopping ads. It doesn't work for everyone, but if you sell a product online it's definitely worth testing alongside regular Search ads in my opinion.
Performance Max campaigns are a recent invention from Google, and you can incorporate Shopping ads into Performance Max campaigns.
A lot of people seem to be getting great results from Performance Max. Many of my clients are.
Although I would say it's clients with larger budgets that seem to be getting the best results here, and some clients with smaller budgets seem to struggle sometimes (in which case it makes more sense to use traditional Shopping ads).
Display ads used to be a great way to waste money. But in the last couple of years, Google’s algorithms have got better and better.
And now display ads work well for a number of my clients.
For example, after chipping away at it, Te Pari are now getting a Return On Ad Spend (ROAS) of about 55-60x from their display ads.
There are a lot of businesses who are only do search ads because that's what they have always done.
Some might have tried display ads in the past, and perhaps found it didn't work.
But it's worth thinking about testing it. Google have come a long way in this space and there's a good chance you'll get better results this time around.
Video ads used to be only for big companies, and online gurus telling you to quit your day job.
But now it’s becoming more and more popular with everyday businesses.
I even had one of my dentist clients try it out this year is his local town, and it worked really well.
Another client, Te Pari, are getting really good results through video ads.
This year, they got a Return On Ad Spend (ROAS) of 36x for all their video ads.
That’s better than then 26x they got for their search ads for the year (38% better in fact).
A lot of your Google Ads content can be imported into Microsoft Ads, which makes things a lot easier.
Bing only has about a 4% market share in New Zealand. So for some small businesses it’s not worth the additional effort and expense.
But if you target major cities, or all of New Zealand then it might be worth testing.
If you run ads internationally, it’s definitely worth testing. And in many cases the cost is lower than Google.
For example, Covidence run Microsoft Ads in 130 countries, and the Cost Per Lead is about 30% lower than Google Ads. This means that for every $1,000 they get 42% more leads from Bing than Google.
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