Hi, I'm Jared Farr

PPC & Search Ads Specialist

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Google Ads & Microsoft Ads Manager

I’ve worked in marketing for over 20 years.

And I use everything I've learned to try to help my clients get better results.

My Previous Life

Before this I was a marketing manager at these companies.

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Recent Results

Check out some of the results I've got for clients recently.

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Covidence’s leads have almost doubled since we started working together 3 months ago.

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They haven’t increased their budget. It’s about the same as it's always been.

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Te Pari’s Return On Ad Spend (ROAS) has steadily increased since we started working together 4 months ago. From a average of about 30x, to a high of 56x in Dec.

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Here's how their Conversions (which for this client is Leads) have been going.

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Businesses I've Worked With

I've helped heaps of companies over the years.

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No lock-in contracts

I’d rather get you good results, and that be the reason you want to stay! 

Direct line to the person who works on your account

If you call or email, I’ll be the person at the other end. 

Month-to-month arrangements

Pay monthly. And if you don’t like how it’s going, it’s fine to leave whenever you want.
No harm, no foul, no hard feelings.  

Full access to your account

Login whenever you want. And if you don’t have an account I’ll help you set up one that will be yours. I have never ‘owned’ a clients account, and never want to. 

I’m not going anywhere

I’m the one you’ll deal with now, 6 months from now, and 2 years from now.

Click fraud blocking

Got a click fraud problem? I can set up click fraud software for you if you like. 
I can do Click Cease or PPC Secure. 

My monthly reports are in Microsoft Word (gasp!). That’s right, no fancy software for me. 

I've tried a bunch of software tools, they all made things look more confusing than they needed to be.

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My Industry Experience

Here are some of the businesses I've worked with.
Don't worry too much if your industry is not on this list, I'm sure there is still
a good chance I could help.

Business Type
Client
Bedding
Tanzee
Building company
Precise Builders
Buyers agent
Buildup Buyers Agents
Car removal
Cash For Cars
Car sales
Auto Fetch
Change management
Tugboat Consulting
Demolition
DKL Projects
Dentist
Marketplace Dental
Drinks retailer
Sans Drinks
Education
College of Law, NotesEdu
Electrical supplier
Fuseco
Electrician
Telepower
Fashion
Alf The Label
Financial advisors
Sandringham Wealth
Flooring
Trade Flooring
Food packaging
Great Wrap
Fuel refunds
Catalyst
Funeral services
Northshore Funerals
Garage door repair
Guardian Doors
Gym
Crunch Fitness
Health care
Wooltec
Insurance
CGIB, 1Life
Irrigation products
Irrigation Express
Jewellery
Verado
Labour hire
Remarkable People
Laundry products
Wear & Repeat
Lawyer
Gorval Lynch, Oz Property Law
Livestock equipment
Te Pari
Painters
Westend Painters
Pest control
Nationwide Pest Control, Premium Pest Control
Photography
Caroline Chandler Photography, Chris Gurney Photography
Physio
101 Physio
Plumber
Enterprise Plumbing
Real estate agent
De Brennan, McConnell Bourn, Rental Results, Location RE
Shipping/Logistics
World Options
Software - booking management
Kitomba
Software - enterprise
GuideMe
Software - facial recognition
Noah Face
Software - project management
Tability
Software - research
Covidence
Swimming pools
Poolpac
Telecommunications
Vonnex
Vehicle finance
Dolbak Finance
Wildlife products
Kohab
Window repair
Birkenhead Glass

Display ads used to be a great way to waste money. But in the last couple of years, Google’s algorithms have got better and better.

And now display ads work well for a number of my clients.

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For example, after chipping away at it, Te Pari are now getting a Return On Ad Spend (ROAS) of about 55-60x from their display ads. 

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There are a lot of businesses who are only do search ads because that's what they have always done.

Some might have tried display ads in the past, and perhaps found it didn't work.

But it's worth thinking about testing it. Google have come a long way in this space and there's a good chance you'll get better results this time around.

Video ads used to be only for big companies, and online gurus telling you to quit your day job.

But now it’s becoming more and more popular with everyday businesses.

I even had one of my dentist clients try it out this year is his local town, and it worked really well.

Another client, Te Pari, are getting really good results through video ads.

This year, they got a Return On Ad Spend (ROAS) of 36x for all their video ads.

That’s better than then 26x they got for their search ads for the year (38% better in fact).

A lot of your Google Ads content can be imported into Microsoft Ads, which makes things a lot easier.  

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Bing only has about a 4% market share in New Zealand.  So for some small businesses it’s not worth the additional effort and expense. 

But if you target major cities, or all of New Zealand then it might be worth testing.

If you run ads internationally, it’s definitely worth testing. And in many cases the cost is lower than Google.


For example, Covidence run Microsoft Ads in 130 countries, and the Cost Per Lead is about 30% lower than Google Ads.  This means that for every $1,000 they get 42% more leads from Bing than Google.

Check out my pricing plans.

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I’m more than happy to review your account for free and tell you what I think.