Question 1

01 What does a Google Ads manager actually do?

Accepted Answer

A Google Ads manager plans, builds, and optimises your ad campaigns to reach the right customers, with the aim of getting the best return on investment possible for you.

This includes keyword research, writing ad copy, managing bids, testing ad variations, testing different campaign types, and tracking performance in an effort to improve your results.

Question 2

02 How much should my business spend on Google Ads each month?

Accepted Answer

Budgets vary, but most small-to-mid-sized New Zealand businesses can see good results starting from budgets as low as $300 per month, although in my experience starting with a budget of $500 - $1,000 per month can often be safer.

If businesses are getting good results, they will often want to increase their budget to increase their returns. It's not uncommon for businesses to spend thousands per month, with some spending over $100,000 per month.

It can take some time to work out what the ideal budget is for your business - sometimes it's best to start small and work your way up after you see signs of success.

Question 3

03 How long does it take to get results from Google Ads?

Accepted Answer

Sometimes positive results can be seen within as little as 2–4 weeks after your ads go live.

But it's more common for it to take 2–3 months. This is because it usually takes some time to test different things to find out what works well, and what doesn't - such as testing different keywords, ads, and targeting.

Question 4

04 Do I need a long-term contract for Google Ads management?

Accepted Answer

No. I work month-to-month with no lock-ins. You can stop at any time if you’re not happy with the results.

Question 5

05 What industries and business types do you run Google Ads for?

Accepted Answer

I’ve run ad campaign in the industries below. I consider your industry and goals when developing a launch strategy for you, as well as when we refine and test different strategies later.

Agriculture & Horticulture

Automotive

Bedroom furnishings

Beverage

Car removal

Change management

Community Services

Construction

Dentist

Education

Electrician

Farming

Fashion

Financial services

Flooring

Food packaging

Garage door repair

Health & Fitness

Health care

Insurance

Irrigation products

Jewellery

Labour hire

Laundry products

Lawyer

Livestock equipment

Painters

Pest control

Photography

Physio

Plumber

Real estate

Real estate agent

Shipping/Logistics

Software - booking management

Software - enterprise

Software - facial recognition

Software - project management

Software - research

Swimming pools

Telecommunications

Vehicle finance

Wildlife products

Window repair

Question 6

06 Can you guarantee results from Google Ads?

Accepted Answer

No agency or provider can guarantee exact results, as there are just too many variables and forces at play that influence your results.

I focus on trying to deliver measurable improvements to the metrics that matter most to you - such as Leads, Cost Per lead, Sales, Return On Ad Spend (ROAS) etc.

Question 7

07 What’s the difference between Google Ads and Microsoft Ads?

Accepted Answer

Microsoft Ads reach a slightly different audience, often older and more affluent, and can have lower competition. It can also be a good way to reach corporates or large businesses that might be locked in to Microsoft's suite of products (e.g. Microsoft Edge).

Question 8

08 How is AI changing Google Ads management?

Accepted Answer

AI speeds up competitor research, keyword research and data analysis. It can help with developing propositions & positioning, and help with writing ads (although it's still not that great at this part yet, and needs human involvment here).

It's not advanced enough yet to come up with strong strategies, or implement strategies. It's not there yet regarding monitoring campaigns. Although it's good at analysing data, it's not that great at making strong decisions based on the data it's analysed.

AI will continue to advance though, and it will get stronger and stronger at many aspects of Google Ads management in the future.

Question 9

09 Can AI tools like Google Gemini or ChatGPT run my Google Ads for me?

Accepted Answer

AI can automate parts of your campaigns, such as bidding, ad suggestions, keyword suggestions etc. But it works best when there is a human involved to monitor and evaluate what the AI is doing, and suggesting.

Without human involvement the AI could, by mistake, make decisions that don't align with your goals (for example, spend budget on low-quality traffic that is unlikely to convert).

Question 10

10 Should I use AI to write my Google Ads?

Accepted Answer

AI can create quick drafts, but ads will generally perform better when reviewed and refined by a specialist who understands your positioning in the market, your key offers, your audience, the competitive landscape, and your brand voice.

Question 11

11 What’s the risk of letting AI fully control my ads?

Accepted Answer

Fully automated AI campaigns can target the wrong audiences, overspend, or misread your objectives. I use AI as a tool to help me do a better job, and to improve efficiency and productivity, not as a replacement.

Question 12

12 How can AI improve my Google Ads ROI?

Accepted Answer

AI helps identify trends in your campaign data, run faster A/B tests, assist to help write better ads, and optimise bids in real time. When guided by a human expert, this can all help to improve your results.

Question 13

13 Will AI change how customers find my business online?

Accepted Answer

Yes — AI-powered search results (like Google’s AI Overview) are changing how people see information before clicking. That’s why your ad strategy needs to account for both traditional and AI-driven search behaviour.

In future, doing things like writing ad copy that answers questions directly, and structuring landing pages so AI tools can summarise your services accurately will be very beneficial.